Behind the Breakthrough is an editorial and video documentary series that showcases real customer success stories featuring Snapdragon’s newly launched PC suit. We were able to translate Snapdragon’s technical advantages—industry-leading performance and battery life, even when unplugged—into human stories that resonate in business, school, and everyday lives.

As Lead Creative and Art Director, I owned the project end-to-end, from the initial client brief/pitch through post-production and delivery. Each story is designed to clearly articulate a customer’s challenge, why they chose Snapdragon, and how the technology enabled them to thrive.

The final system lives in a content hub, supported by long-form video, written case studies, and social assets for both paid and organic distribution—laying the foundation for an ongoing storytelling engine that supports brand trust and sales conversion.

Credits

Client: Snapdragon

Group Creative Director: Glen Day

Senior Art Director: Angel Katheryn Aileen Zeledon

Senior Motion Editor: Josh Harada

Senior copy writer: Malcolm Bailey

Executive Producer: Sofia Novak

Lead Account Director: Sarah Battershell

Account Director: Emily Hanna

Film Director: Dave Adams

Production House: SixTwentySix